Baby It’s Cold Outside – Tips For Selling Your Home In Winter
Published August 17, 2016
In the midst of one of the worst winters on record, many property owners dismay, erroneously believing real estate buyers do not shop for homes and land in winter. Wrong!
With the advent of the Internet and wireless technology, buyers search online for land and lots year round. In the past, the search for a home or land typically involved a review of local newspaper ads to compile a list of properties for sale that met your criteria, then driving to a diverse array of different locations and inspecting the properties in person. Admittedly, winter weather curtailed this activity.
In the past, buyers did not have access to the same visual resources and Internet search tools available today. Back then; buyers need to do more legwork involving more site visits and wasted time. When winter weather arrived, many homeowners would take their homes off the market, feeling there was little use in trying to sell until spring. Who would want to get out in the snow and cold to look at their property?
Not today! Times have changed. Currently over 90% of real estate buyers search for property online. This method of property evaluation has actually increased more than 250% over the last 4-year period with buyers looking for, researching, evaluating and ultimately deciding to purchase real estate online.
The National Association of Realtors (NAR), a trade association with over 1.2 million members representing the nation’s real estate industry, and Google recently teamed up to research online trends for real estate buyers, and compiled convincing evidence that the Internet is the most important marketing tool for sellers and buyers to use in winter and every season in this age of ever-evolving digital technology.
In areas where winter weather keeps buyers indoors, it should be all the more reason to make sure your property is prominently featured online. In fact, the typical seasonal slow-down in property listings means fewer homes for sale, giving your property a bigger chance to stand out and be noticed.
No matter if your landscape is covered with six feet of snow and the roads are impassable, your online listing provides details for potential buyers 24 hours a day, 7 days a week.
When you list your property with a professional realtor, the property is included in Multi-List, a national database of properties for sale as well as being featured on the brokers website. Complete property descriptions, photos, maps, schools locations and local community information provide both local and out-of-town buyers what they need to take notice.
If the property you are selling is in a year-around warm and sunny location, play that up in any advertising copy about your home making sure to mention how close you are to the beach, walking trails and sun-filled recreational opportunities. When winter winds blow, many out-of-town buyers thinking about relocating, are swayed in their decision by a drop in the mercury.
Many realtors offer sellers the added option of adding an online virtual tour of the home that features its selling strongest points. So even if bitter north winds howl, viewers can still see how beautiful your home and surrounding landscape looks the rest of the year.
Work with your real estate agent to ensure that your property is featured on all major Internet real estate listing websites for exposure to the greatest number of potential buyers. Potential buyers are on the lookout for new listings or ones they may have overlook in a previous search. Update photos and information frequently to keep your listing fresh. National real estate listing websites include:
Forget focusing on the time of year. Focus on the market. For sellers of homes and land, winter may be the best time to list your property for sale. Because of the misconceptions held by many sellers that winter is the wrong time to try to sell, real estate inventories are low. For sellers, this means less competition for buyers.
Dan Green, a mortgage expert writing for TheMortgageReports.com presents encouraging news for sellers and prudent advice for buyers, noting, “Purchasing power is 8% higher than it was last year. With home values expected to rise in 2015, then, the best deals you get in housing may be the ones you find today.”
Tips For Prepping Your Property For Sale In Winter